It’s almost impossible to be an entrepreneur or a marketing professional without knowing something about metrics. We’ve probably quoted Peter Drucker’s famous “what gets measured, gets managed,” more than once on this blog, and that management principle applies to almost … Continue reading
How to Dominate Your Niche with Facebook Graph Search
Facebook recently rolled out graph search for everybody. Added features make the tool especially helpful for marketers. So what can you do to take advantage of this tool? Here are a few ideas. 1. Find Out What Your Fans Care … Continue reading
Don’t Hide Your Ideas
One question business consultants get asked a lot is how important things like patents are. Well, this deserves the standard disclaimer: we’re not lawyers, and this post is written for a general audience. But for most of you, I’m going … Continue reading
Foursquare Users Can Check in their Friends, Here’s How to Take Advantage
Local social site Foursquare recently introduced a new feature to their app. It’s called the “I’m with…” button, and it means that users now have the power to not just check themselves into your locations, but to check their friends … Continue reading
Questions Come Before Answers
As entrepreneurs and business professionals, theories and abstraction don’t usually interest us very much. We’re looking for something actionable, something we can use. We don’t want information for its own sake; we want answers. The trouble is, when we place … Continue reading
Take Advantage of the New Google+ Plugins
A year ago, it looked like Google+ was all but dead. More recent numbers suggest it’s even bigger than Twitter, and it comes with added search engine visibility on top of that. The addition of communities gives you a place … Continue reading
The Need for Experiments
Have you heard something like this before: “Marketing’s no longer an art, it’s a science.” I hate that stance, because it implies that science and art are somehow polar opposites. Nothing could be further from the truth. If the phrase … Continue reading
Twitter Analytics is Open, Now What?
Happy 4th everybody. To celebrate this occasion, we’re going to talk about one of America’s favorite pastimes…tweeting, and how it can help an even more American practice: entrepreneurship. (Hint: that’s you.) Twitter recently surprised the business community by quietly opening … Continue reading
Why Branding is So Crucial
According to a research paper published in the Journal of Consumer Psychology, called “The consumer psychology of brands,” consumers engage with brands on three levels: 1. Object-centric 2. Self-centric 3. Social On each of these levels of engagement, they use … Continue reading
LinkedIn’s Content Marketing Strategy is Working
LinkedIn has made a lot of changes recently to expand from being a mere job site to a networking hub, including changes we’ve mentioned such as expansions into mobile, visual profiles, and their surprisingly useful “contacts” app. But one of … Continue reading