Google’s much neglected local space is finally seeing a major overhaul that could make the future for the platform clearer. For a while it looked like Google Places was being replaced by Google+ Local, but the interface has been left … Continue reading
Category Archives: Google
Google Plus — The Focused Facebook
Seems as if everyone in the world knows about Facebook. From Texas to Taiwan, chances are a large chunk of the planet’s population has a Facebook account. Very helpful as part of a company’s playbook when it comes to getting … Continue reading
Adapting to Google’s Gradual Panda Rollout
This month, Google made a significant update to its Panda algorithm, an algorithm that is designed to target low quality content. In the past, the algorithm was updated once or twice a month as it gradually crawled the web for … Continue reading
Driving Directions Apps, Who’s Winning?
More and more frequently, your customers are finding you on their smartphones, and taking driving directions from them as well. As local digital marketers, we think it’s important to ask where those driving directions are coming from. According to a … Continue reading
Bing Starts Drama With Google On Valentine’s Day
Microsoft’s Bing is stirring up some drama this Valentine’s Day. According to a Bing survey, about one in ten relationships end on Valentine’s Day, and 85 percent of people cite trustworthiness as the most important quality in a mate. And … Continue reading
Google Asking Searchers Which Result is Better
It’s no secret that Google has been using human quality raters to fine tune its algorithms. It’s also true that Google search results pages occasionally asks the searcher what they think of the results page overall. But Google has recently … Continue reading
How SEOs Should Prepare for 2013
This has been quite a year for search engine optimization. We saw the normalization of Panda, the introduction of Penguin, the manual penalization of various link networks, better Webmaster Tools notifications, the Exact Match Domain update, the Pirate update, and … Continue reading
Blogger Gets Google+ Incorporation
As if authorship weren’t important enough already, Google+ is taking a page from twitter’s @ symbol and taking it to the next level. Now anybody who uses Blogger can add a + sign in front of a person’s name, and … Continue reading
Google’s Local Review Policy Gets More Strict
Google’s local programs have always been adamant about avoiding review manipulation. Strictly speaking, they do not allow: Offering money or products in exchange for positive reviews about your business or negative reviews about a competitor Using reviews as an opportunity … Continue reading
Google Now Reports Nearly All Manual Penalties
Austin, Texas – http://www.localsurgemedia.net It appears Google is intent on alleviating penalty fears this month. In addition to the recent introduction of a disavow links tool this month, Matt Cutts recently announced that nearly all sites that receive a manual … Continue reading