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Category Archives: Google

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Google+, Maps, and Local See Big Changes

Posted on May 17, 2013 by Michael Scotty

Google’s much neglected local space is finally seeing a major overhaul that could make the future for the platform clearer. For a while it looked like Google Places was being replaced by Google+ Local, but the interface has been left … Continue reading →

Posted in Google

Google Plus — The Focused Facebook

Posted on May 13, 2013 by Michael Scotty

Seems as if everyone in the world knows about Facebook. From Texas to Taiwan, chances are a large chunk of the planet’s population has a Facebook account. Very helpful as part of a company’s playbook when it comes to getting … Continue reading →

Posted in Google

Adapting to Google’s Gradual Panda Rollout

Posted on March 26, 2013 by Michael Scotty

This month, Google made a significant update to its Panda algorithm, an algorithm that is designed to target low quality content. In the past, the algorithm was updated once or twice a month as it gradually crawled the web for … Continue reading →

Posted in Google

Driving Directions Apps, Who’s Winning?

Posted on March 21, 2013 by Michael Scotty

More and more frequently, your customers are finding you on their smartphones, and taking driving directions from them as well. As local digital marketers, we think it’s important to ask where those driving directions are coming from. According to a … Continue reading →

Posted in Google

Bing Starts Drama With Google On Valentine’s Day

Posted on February 14, 2013 by Michael Scotty

Microsoft’s Bing is stirring up some drama this Valentine’s Day. According to a Bing survey, about one in ten relationships end on Valentine’s Day, and 85 percent of people cite trustworthiness as the most important quality in a mate. And … Continue reading →

Posted in Google

Google Asking Searchers Which Result is Better

Posted on January 2, 2013 by Michael Scotty

It’s no secret that Google has been using human quality raters to fine tune its algorithms. It’s also true that Google search results pages occasionally asks the searcher what they think of the results page overall. But Google has recently … Continue reading →

Posted in Google

How SEOs Should Prepare for 2013

Posted on December 27, 2012 by Michael Scotty

This has been quite a year for search engine optimization. We saw the normalization of Panda, the introduction of Penguin, the manual penalization of various link networks, better Webmaster Tools notifications, the Exact Match Domain update, the Pirate update, and … Continue reading →

Posted in Google

Blogger Gets Google+ Incorporation

Posted on December 25, 2012 by Michael Scotty

As if authorship weren’t important enough already, Google+ is taking a page from twitter’s @ symbol and taking it to the next level. Now anybody who uses Blogger can add a + sign in front of a person’s name, and … Continue reading →

Posted in Google

Google’s Local Review Policy Gets More Strict

Posted on December 18, 2012 by Michael Scotty

Google’s local programs have always been adamant about avoiding review manipulation. Strictly speaking, they do not allow:  Offering money or products in exchange for positive reviews about your business or negative reviews about a competitor  Using reviews as an opportunity … Continue reading →

Posted in Google

Google Now Reports Nearly All Manual Penalties

Posted on October 25, 2012 by Michael Scotty

Austin, Texas – http://www.localsurgemedia.net It appears Google is intent on alleviating penalty fears this month. In addition to the recent introduction of a disavow links tool this month, Matt Cutts recently announced that nearly all sites that receive a manual … Continue reading →

Posted in Google | Tagged google, google update

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