Google’s much neglected local space is finally seeing a major overhaul that could make the future for the platform clearer. For a while it looked like Google Places was being replaced by Google+ Local, but the interface has been left … Continue reading →

Seems as if everyone in the world knows about Facebook. From Texas to Taiwan, chances are a large chunk of the planet’s population has a Facebook account. Very helpful as part of a company’s playbook when it comes to getting … Continue reading →

This month, Google made a significant update to its Panda algorithm, an algorithm that is designed to target low quality content. In the past, the algorithm was updated once or twice a month as it gradually crawled the web for … Continue reading →

More and more frequently, your customers are finding you on their smartphones, and taking driving directions from them as well. As local digital marketers, we think it’s important to ask where those driving directions are coming from. According to a … Continue reading →

Microsoft’s Bing is stirring up some drama this Valentine’s Day. According to a Bing survey, about one in ten relationships end on Valentine’s Day, and 85 percent of people cite trustworthiness as the most important quality in a mate. And … Continue reading →

It’s no secret that Google has been using human quality raters to fine tune its algorithms. It’s also true that Google search results pages occasionally asks the searcher what they think of the results page overall. But Google has recently … Continue reading →

This has been quite a year for search engine optimization. We saw the normalization of Panda, the introduction of Penguin, the manual penalization of various link networks, better Webmaster Tools notifications, the Exact Match Domain update, the Pirate update, and … Continue reading →

As if authorship weren’t important enough already, Google+ is taking a page from twitter’s @ symbol and taking it to the next level. Now anybody who uses Blogger can add a + sign in front of a person’s name, and … Continue reading →

Google’s local programs have always been adamant about avoiding review manipulation. Strictly speaking, they do not allow:  Offering money or products in exchange for positive reviews about your business or negative reviews about a competitor  Using reviews as an opportunity … Continue reading →