Over the past couple weeks, we’ve been revisiting some of the basics of local SEO and inbound marketing. We’d like to continue in that vein with a discussion of everybody’s favorite destination on the web: social media. Social networks connect … Continue reading
Category Archives: Local Search
Inbound Marketing for Local Businesses
According to a study by Harris Interactive, nearly 70 percent of adults rarely or never use the phone book. In 2011, a study conducted by Burke found that most people under the age of 55 used search engines more often … Continue reading
5 Crucial Semantic Markups For Local Search
In the ancient days of the internet, things like meta keyword tags and other markup had an influence on rankings. The rise of links and citations did away with that, and today the idea of semantic markup sounds almost old … Continue reading
Blogging to Win the Local Search Results
Austin, Texas – http://www.localsurgemedia.net Let’s face facts. Most of your competitors in the local search results are already taking the following actions in order to earn their place: Encouraging customer reviews Obtaining local citations and links Optimizing their business profiles … Continue reading
The Right Way to Respond to Negative Reviews
Austin, Texas – http://www.localsurgemedia.net There’s no question that positive reviews are good for local search rankings, but what can you do when you get a negative review? The important thing to recognize about your response is that it’s just as … Continue reading
Local Search Approaching Half of All Queries
Austin, Texas – http://www.localsurgemedia.net An advertising network called Chitika recently announced that 43 percent of Google search queries had local intent. This was largely the result of an increase in smartphone use, since 74 percent of the local searches were … Continue reading
Bugs When Merging Google+ Pages With Local
Austin, Texas – http://www.localsurgemedia.net For the most part, the ability to merge G+ pages with your G+ local profile hasn’t resulted in too many bugs, especially given Google’s track record with some of the other updates regarding the local scene. … Continue reading
Why You Can’t Afford to Ignore Google+ Local
Austin, Texas – http://www.localsurgemedia.net We are hardly the first site on the web to complain about some of the issues with Google+ Local. We understand that some local businesses are suffering, sometimes even devastated, by the changes. The new Zagat … Continue reading