Producing Facebook Posts That Actually Work Marketers who have invested any time in Facebook know that it can under perform quite spectacularly when you don’t know what you’re doing. Conversion rates from social networks average in at only 0.71 percent … Continue reading →

Using Twitter to Actually Make Money Everybody knows that Twitter is one of the biggest social networks out there, and that it can be a good place to boost brand impressions and build up an online following. But then there … Continue reading →

Why You Need a Google+ Local Strategy Some of you might have recently heard that the Google+ Local app for iPhone is being retired because almost nobody was using it. This might leave some of you thinking that Google+ Local … Continue reading →

When it Comes to Yelp, Customer Service is King Short of Google+ and Google search, almost nothing on the web affects small business more than Yelp. The local search site gets around 100 million unique visitors each month. Competitor Foursquare … Continue reading →

Pinterest, Fancy, Wanelo, Where to Start? Ever since an online pin board called Pinterest took over the web just about overnight, the web has started to look a bit different. Blogs, eCommerce sites, and image sharing sites have started embracing … Continue reading →

Facebook recently rolled out graph search for everybody. Added features make the tool especially helpful for marketers. So what can you do to take advantage of this tool? Here are a few ideas. 1. Find Out What Your Fans Care … Continue reading →

Local social site Foursquare recently introduced a new feature to their app. It’s called the “I’m with…” button, and it means that users now have the power to not just check themselves into your locations, but to check their friends … Continue reading →

A year ago, it looked like Google+ was all but dead. More recent numbers suggest it’s even bigger than Twitter, and it comes with added search engine visibility on top of that. The addition of communities gives you a place … Continue reading →

Happy 4th everybody. To celebrate this occasion, we’re going to talk about one of America’s favorite pastimes…tweeting, and how it can help an even more American practice: entrepreneurship. (Hint: that’s you.) Twitter recently surprised the business community by quietly opening … Continue reading →

Facebook has taken a page from Twitter, and many other social networks, by adding hashtags to its collection of tools. While this may seem like a small change, and a rip-off at that, it’s actually part of an important trend … Continue reading →